National Life Consultant and Author Jackie Freiberg Coming to VT

National Life Consultant and Author Jackie Freiberg Coming to Vermont to Talk About Stand-Out Leadership

Authored CAUSE! A Business Strategy for Standing Out in a Sea of Sameness, Telling the Story of National Life’s Distinctive Leadership and Corporate Culture

It’s not enough that Jackie Freiberg, Ph.D., espouses the value of corporate cause. She actually wrote the book about it.

The leadership consultant and author is heading to Vermont in September to engage as many as 400 CEOs and other business leaders at the Vermont Business Roundtable’s third annual Executive Leadership Series breakfast at the Sheraton Burlington. Dr. Freiberg has been a long-time consultant to National Life Group and has helped CEO Mehran Assadi and others at the company transform it into a financial powerhouse by rallying around the simple but difficult promise “Do good. Be good. Make good.”

Last year she and her husband and business partner Kevin Freiberg published CAUSE! A Business Strategy for Standing Out in a Sea of Sameness, explaining how National Life Group, based in Montpelier, called on its history of servant leadership to create a relevant 21st-century culture that helps employees perform their very best work, with a strong sense of purpose.

Roundtable CEO Lisa Ventriss believes Dr. Freiberg’s message is right for the times and right for Vermont employers who may be seeking ways to clarify their organization’s purpose and cause, and how to better engage employees in both.

“Jackie Freiberg is the real deal,” says Ventriss. “She’s an acute observer of corporate America, what works and what works even better. She has seen and heard it all and promises to share her valuable perspective and lessons with us on September 30.”

This isn’t the first time the Freibergs have written about successful corporate cultures. They also wrote the international best seller, Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success about the unconventional (some would say wacky) approach to success at Southwest by founding CEO Herb Kelleher.

Reflecting on Jackie Freiberg’s contribution at National Life Group in recent years, CEO Assadi says “Our leaders are different than they were just six years ago. We are no longer leading through command and control. Leadership is about finding joy in serving others. Leadership is not a right; it’s a gift, and today more so than ever, we must earn the privilege to lead.”

A limited number of individual seats to the September 30 8:00 am networking breakfast event are available for purchase. More information and registration is available at

Also, a number of employers who have purchased tickets and tables for their leadership teams have opted to donate a scholarship seat at their company tables for people unable to afford the $140 price of admission. To request a scholarship, call Sherra Bourget at the Roundtable, 802-865-0410.

Dr. Freiberg will also meet with about 100 high school and college students following the breakfast meeting. She will show young people how to become CEOs of their future and leaders of influence, something she has written about in her book, Be a Person of Impact!

The Vermont Business Roundtable Executive Leadership Series is supported by the generosity of presenting sponsor National Life Group and gold sponsors FreePressMedia, Green Mountain Power Corp., KPMG, Sugarbush Resort, and the University of Vermont Health Network.


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About Jackie Freiberg, Ph.D.
For over 27 years, Jackie has been on a mission to expose the unconventional, business-best practices of globally admired leaders. She has worked with and become a connoisseur of the most admired companies in the world. Jackie motivates people with the resources to change, become better leaders, build better cultures and become more accountable. She is known for her insight, passion and ability to equip leaders at all levels with innovative ideas that turn up the volume on leadership, innovation, culture, engagement, accountability, customer service, and performance.

A complete biography is at

About the Vermont Business Roundtable
The Vermont Business Roundtable was established in 1987 as a nonprofit, public interest organization. One hundred CEOs of Vermont’s top private and non-profit sector employers comprise the Roundtable. They are dedicated to making Vermont the best place in America to do business, be educated, and live life. Since inception, the Roundtable CEOs have dedicated themselves to thoughtful, deliberative, and well-documented analyses of significant public policy issues affecting all Vermonters, ranging from education, economic health, environmental quality, health care policy, and technology.